Marketing Portfolio
MARKETING STRATEGIST
FRANCO OIGO ONG'ESA

Hello, I am ONG'ESA
I’m Franco Oigo Ong'esa, a marketing professional with over 5 years of experience in digital marketing, strategic planning, and market research. I hold a Bachelor's in Commerce (Marketing), a Diploma in Business Management, Certificate in Sales and Marketing and certifications in Digital Advertising and Online Marketing Fundamentals. I help businesses in development of marketing strategies that include all aspects of sales funnel and also in determination of which businesses need optimization with the need to attarct leads.
I am ready to work in an enviroment where i can directly apply my skills ,continue learning and contribute directly .I am seeking opportunities to futher develop my skills in the filed of marketing
EXPERTISE AND SKILLS
✅ Digital Strategy & Multi-Channel Marketing
✅ Social Media Management (Facebook, Instagram, LinkedIn, Twitter)
✅ Copywriting & Content Marketing
✅ SEO, SEM & Google Ads
✅ CRM & Email Marketing (HubSpot, Mailchimp, Marketo)
✅ Data Analytics & Performance Tracking
✅ Conversion Rate Optimization (CRO)
✅ Lead Generation & Sales Funnel Optimization
✅ Paid Advertising (Facebook Ads, LinkedIn Ads, Google Ads)
EDUCATION
KISII UNIVERSITY
BACHELORS OF COMMERCE - MARKETING
KISII - KENYA
2013 - 2016
EGERTON UNIVERSITY
DIPLOMA IN BUSINESS MANAGEMENT
NAKURU - KENYA
2010 - 2012
KISII UNIVERSITY COLLEGE
CERTIFICATE IN SALES AND MAREKTING
KISII - KENYA
2010 - 2010

CERTIFICATIONS
SERVICES THAT I OFFER
Digital Marketing Strategy & Consultation
[ 01 ]
📌 Developing custom marketing plans based on business goals
📌 Identifying target audiences and market trends
📌 Optimizing marketing funnels for better conversions
Social Media Marketing & Advertising
[ 03 ]
We offer assistance in creating compelling content for your marketing portfolio, ensuring that your skills and expertise are effectively communicated to your audience.
Lead Generation & Sales Funnel Optimization
[ 02 ]
📌 Finding and attracting high-quality leads
📌 Creating automated lead nurturing campaigns
📌 Mapping customer journeys to improve conversion rates
Content & Digital Marketing
[ 04 ]
📌 Creating blog posts, website content, and ad copy
📌 Writing persuasive product descriptions and landing pages
📌 Developing storytelling strategies to engage audiences
PROJECT 1
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Product Launch Campaign for Smolart Self Help Group
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Objective: Launch a new product line and raise awareness in the local market.
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Role: Created a targeted marketing plan that included digital ads, promotional events, and customer outreach programs. Managed content creation for social media platforms and designed promotional materials.
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Outcome: The product received significant local attention, with a 20% increase in sales during the first quarter after launch.
Here’s the bar chart comparing marketing performance before and after the product launch campaign.
This visualization highlights improvements in website traffic, lead generation, conversion rates, social media reach, and sales growth
PROJECT 2
Graphic Design in Marketing Campaigns
Role & Expertise
As a marketing strategist with a strong background in graphic design, I specialize in creating visually compelling content that enhances brand identity and drives engagement. My expertise includes social media visuals, digital ads, promotional materials, and website graphics tailored to specific target audiences.
Featured Work: Promotional Flyer
One of the standout pieces I created was a promotional flyer for the Smolart Self Help Group’s product launch. This flyer featured a sleek, modern design with high-quality imagery, compelling copy, and clear calls-to-action, ensuring maximum engagement from the target audience. It was distributed both digitally and in print, contributing significantly to brand awareness and increased customer interest.
Key Results
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50,000+ social media impressions from campaign visuals.
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9.5% conversion rate increase through optimized ad designs.
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20% sales growth in the first quarter after launch.


TOOLS AND SYSTEMS


















EXPRIENCE

Itern in Sales and Marketing
Public Service Commission of Kenya (Postal Corporation of Kenya)
July 2022 – April 2023
5x Client Engagements
During my internship, I assisted in the development of sales and marketing strategies for postal services. I helped create and distribute marketing materials, conducted market research, and supported the organization of promotional events and community outreach programs. Additionally, I was responsible for data entry and competitor analysis, leading to increased client engagements and market expansion.
Industry:
postal and courier
40% Increase in Market Expansion
Assistant Marketing Manager
African Suburbs Adventures
January 2018 – Feb. 2020
In this role, I developed and executed marketing strategies to increase brand visibility and engagement. I managed digital marketing campaigns, oversaw social media platforms, and organized promotional activities. Additionally, I conducted market research and competitor analysis to inform campaign strategies and collaborated with the sales team to ensure alignment with business objectives.
Showcased artisanal products and talents, leading to increased sales and collaborations with renowned retailers and art galleries.

Industry:
Cottage and Art
4x Increase in Sales
Collaborations with Renowned Retailers

Assistant Marketing Officer
Smolart Self Help Group
Sept. 2015– April 2017
3x Increase in Social Media Engagement
I assisted in the development and implementation of marketing plans for both new and existing products, managed the group’s digital presence, and coordinated outreach campaigns to boost customer engagement. My role also involved conducting market surveys, gathering customer feedback, and supporting the sales team with promotional materials and event management.
Industry:
Tourism
15% Customer Satisfaction Score Reached
WHY CHOOSE ME
1. Proven Expertise in Digital Marketing & Lead Generation
Having worked in marketing for more than five years, I've created and executed strategies that maximize customer acquisition, engagement, and retention. My knowledge in email marketing, social media advertising, SEO, and SEM guarantees that companies get the most of their online visibility. I develop multi-channel campaigns that produce quantifiable outcomes by utilizing tools like Google Analytics, HubSpot, Salesforce, and Marketo, which makes me the perfect partner for companies trying to grow.
3. Adaptability & Industry Experience
My diverse skill set from working in a variety of industries enables me to customize marketing solutions to meet various corporate requirements. I can quickly grasp consumer habits and industry advancements thanks to my adaptability, which helps me create strategies that appeal to the target market. I am able to execute successful marketing strategies that complement corporate objectives for both startups and well-established businesses because to my varied experience.
5. Client-Centric Approach and Collaborative Approach
Collaboration that works is just as important to marketing success alongside technical expertise. From sales and design to content and development, I collaborate with cross-functional teams with ease, making sure that every marketing campaign is in line with overarching corporate goals. I am a valuable member of any team because of my outstanding interpersonal skills, which make it simple to convert complex marketing ideas into understandable, viable strategies. I approach each task with independence and a focus on results, whether I'm working alone or with a team.
2. Strategic Sales Funnel Optimization
My area of expertise is creating and optimizing marketing funnels in order to improve client experiences and conversion rates. From lead generation to the last transaction, my strategy ensures a smooth experience by integrating multichannel engagements. I assist companies with lowering obstacles and increasing return on investment through the creation of engaging email sequences, landing page optimization, and retargeting high-intent audiences. I make sure that each approach directly leads to revenue growth by coordinating campaigns with sales goals
4. Commitment to Continuous Learning
In the ever-evolving world of digital marketing, I actively seek out new knowledge, whether through industry certifications, workshops, or hands-on experimentation with emerging tools and strategies. My pursuit of growth has led me to earn certifications in digital advertising, online marketing fundamentals, and productivity skills, ensuring that I remain at the forefront of industry trends. By continuously refining my skills and adapting to new technologies, I bring fresh insights and innovative solutions that keep businesses competitive in an increasingly dynamic marketplace.